SEO Basics – Keys To Online Success

SEO Series (1)

Money Series (1)

We’re not experts on SEO and this is the reason why you’ll find a lot of quotas in this article.We practically let the pros speak and just give you our feed.

From Wikipendia : “Search engine optimisation (SEO also search optimisation) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines.

SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

SEO considers how search engines work and what people search for. “

Something seems to be missing in this definition. That is obviously the final SEO’s target: to increase a website’s market value. It’s about specific Internet marketing tools that can help - in 3 words - to make money!

Revealing free goodies on the web is our main purpose here … But, as we’ve said in our Make Money Online article , this other generous Internet’s aspect is not to be negligible.

“Finding for free” and “getting money from” are Internet’s main engines. No doubt about it ! But these concepts give a special social dimension, with an impressive development in equal measure with Internet’s “explosion rhythm”, unprecedented by any other industry (or other aspect) in human history.

“The Keys to Online Success in Simple Equations and Links” from SEOmoz.org is amaizing . A simple and easy-to-understand presentation about ( otherwise ) very complex features .

Here are Randfish’s - SEOmoz’s CEO - “Basic Equations” :

1. Great Writing/Multimedia/Tools + Interesting Subject Matter = Link-Worthy Content
2. Link-Worthy Content + Solid User Experience = Great Website
3. Great Website + Proper Optimization Techniques = High Rankings
4. High Rankings + Proper Keyword Targeting = Tons of Traffic
5. Tons of Traffic + Effective Monetization Strategy = Successful Business Model
6. Succesful Business Model + Physical & Emotional Health = (Most) Everything You Ever Wanted “

And don’t forget to chek-out the Links from below his ecuations list . They are about important tools related to each and every parameter from step 1 to 6 .

Now , these ecuations are logical but you’ll soon realize how difficult it is in real practice .

You must keep in mind that 99.9% of the people using search engines only look at the first 3 pages of the generated results .

Whether you manually submit your site or not, Search Engines send their bots, spiders and crawlers. Sometimes a human being – working for those companies - gives his opinion too.

All the available information are analysed and if the conclusion is that your site has not been optimised correctly it will either: ignore the site completely or categorize you in the wrong section in the search engine directory. Then don’t be surprise to find your site somewhere beyond the first 10 000 category’s search results.

So what should you do?!

The bad news is that there are hundreds of tips and tweaks, like:

• Page file names (/myindex.html) must be named in a particular format
• Page structures must be set up according to various SEO principles
• Images must be named and optimised following certain criteria
• The body text must be analysed from time to time, using special web tools
• Keywords are very important. You must balance their density, prominence or weight
• Links must be placed in special positions
• … and so on and so far …

The good news is that YOU CAN DO IT YOURSELF!

Internet is offering all the needed tweaks for free. Just be patient and search solutions for every SEO aspect, adopting a boldness step-by-step strategy.

This is what we try to do in our SEO Series
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