SEO Series (3)

Money Series (4)

As mentioned in our “Good Writing” post ,this needed skill is a primary one The readers must be “treated” with the appropriate (grammatically and syntactically correct) writing style.

… And don’t forget to express clear and interesting points when you have the chance to write about those Interesting Subjects ( key no 2 ) ! But looking over those 3 components from key no (1), we have realized that something ( very important ! ) is missing : the Design of your website .

Remember the “Basic Equations” from our “SEO Basics – Keys To Online Success “article ?

• A (1) Great Writing/Multimedia/Tools + (2) Interesting Subject Matter = Link-Worthy Content
• B  Link-Worthy Content + (3) Solid User Experience = Great Website
• C  Great Website + (4) Proper Optimization Techniques = High Rankings
• D   High Rankings + (5) Proper Keyword Targeting = Tons of Traffic
• E   Tons of Traffic + (6) Effective Monetization Strategy = Successful Business Model
• F   Successful Business Model + (7)Physical & Emotional Health = (Most) Everything You Ever Wanted You must have noticed that this time we have numbered the keys .

All these 7 keys have important contribution to one’s website succes .

Multimedia and other tools are important but obviously not enough . They must work within a proper theme/template .

By proper we mean well looking ( attractive ) but also functional . And even if your website’s design fulfill these 2 requirements , you’ll still have to avoid some classic mistakes that are usually made . It is very difficult to give advices on such delicate matters, such as “ what’s the best design or tools to use “ … And if you look better on internet you’ll see that  the best advices are rather about the mistakes to be avoided then some “marvelous solutions“

That’s normal ! Besides the big number of SEO or marketing specialists out there , there are a lot of unselfish people - learning from their mistakes -  who just make their experience available to everyone , for free .

This is the reason why we have chosen – as the most complete list of design mistakes to be avoided -  the list from this article : “43 Web Design Mistakes You Should Avoid” – from DailyBlogTips.co. The titles are very relevant . Go and check the article for details .

1. The user must know what the site is about in seconds
2. Make the content scannable
3. Do not use fancy fonts that are unreadable
4. Do not use tiny fonts
5. Do not open new browser windows
6. Do not resize the user’s browser windows
7. Do not require a registration unless it is necessary
8. Never subscribe the visitor for something without his consent
9. Do not overuse Flash
10. Do not play music
11. If you MUST play an audio file let the user start it
12. Do not clutter your website with badges
13. Do not use a homepage that just launches the “real” website
14. Make sure to include contact details
15. Do not break the “Back” button
16. Do not use blinking text
17. Avoid complex URL structures
18. Use CSS over HTML tables
19. Make sure users can search the whole website
20. Avoid “drop down” menus
21. Use text navigation
22. If you are linking to PDF files disclose it
23. Do not confuse the visitor with many versions
24. Do not blend advertising inside the content
25. Use a simple navigation structure
26. Avoid “intros”: do not force the user to watch or read something
27. Do not use FrontPage: this point extends to other cheap HTML editors.
28. Make sure your website is cross-browser compatible
29. Make sure to include anchor text on links
30. Do not cloak links … your site will lose credibility.
31. Make links visible
32. Do not underline or color normal text … unless absolutely necessary
33. Make clicked links change color
34. Do not use animated GIFs … unless you have advertising banners that require animation
35. Make sure to use the ALT and TITLE attributes for images
36. Do not use harsh colors
37. Do not use pop ups
38. Avoid Javascript links
39. Include functional links on your footer
40. Avoid long pages
41. No horizontal scrolling
42. No spelling or grammatical mistakes
43. If you use CAPTCHA make sure the letters are readable

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